Brian Reich is the director for the Hive, a special project and innovation lab of USA for UNCHR that uses advanced data science to develop groundbreaking new models for consumer engagement as an instrument for engaging Americans in the refugee crisis. A communications strategist, writer and speaker. As the Managing Partner of New York City-based little m media, Reich brings his passion for effective communication to his work with global brands, startups, not-for-profits and cause-related organizations. He is the author of two books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007).